Visual Identity Design
Various visual identities and logo designs worked on
What a Logo is, and what it isn’t?
“A logo is not communication. It’s identification. It’s the period at the end of a sentence; not the sentence itself. This is why simplicity of the logo is so important.
The simpler a logo is, the more recognizable it becomes, and the easier it is for us to identify what company that logo represents. The point of the logo is that it endures over time.”
Sagi Haviv, (Brand/Logo) Designer
Some more words of Wisdom from Sagi Haviv, a partner and designer at Chermayeff & Geismar & Haviv, a brand design firm behind many of the world’s most recognisable logos
What’s a Good Logo?
“There are a lot of misconceptions about what logos should be or should look like. Many people feel a logo should be pretty, or say a lot about the company, or be well-liked, this is just simply not true.
A good logo needs to be three things: appropriate, distinctive, and simple. The magic happens when a logo is distinctive and simple. It needs to be recognisable and translatable across platforms. One way you could test the simplicity and distinctiveness of a logo is to try and draw it by hand from memory.
A bad logo, then, is rather complicated and out of tune with the brand’s personality. It’s not reflective of the company, and it tries to be too many things.”