Herron Todd White – Group–wide Strategy Positioning

Attractive, effective internal communication.

Art Direction | Branding | Visual Identity

(working in conjunction with Belong Creative)

Working with Belong Creative and their client Herron Todd White’s new strategy, a new approach was needed to ensure the future strategy positioning was easily understood and accepted.

We took cues from the branding of festivals, exhibitions and fairs.

These are mostly bold, simple designs containing key pieces of information, interesting, simplified graphics and typography that are easily recalled.

Coming at this from that stand point, the aim was to create something that everyone can buy in to and be proud of. We want to inspire staff to not only take note of the strategy but take action.