Chifley Public School branding design, identity design by Creative Hedge, Sydney Eastern Suburbs. — creative hedge branding and graphic design

Chifley Public School – A brand refresh.

Diversity in education.

Art Direction | Branding | Copywriting | Graphic Design

Tasked with re-energising our local school's brand, we wanted to bring to the fore the diversity the school is proud of.
With over 30% of its students having indigenous backgrounds and a whole swathe of students with other nationalities thrown in – we created the stripe device to represent the different backgrounds of each student. The stripes are juxtaposed, yet work together to create a harmonious pattern. So no matter how different they may appear - size, angle, colour – they all come together under the banner of the school.